Wingers Rolls Out New Customer Loyalty Scheme

Wingers – the Chicken Wing Company – has rolled out its new customer loyalty scheme with the aim of supporting franchisees to drive in-store sales.

Customers signing up to become a ‘Winger’ will receive 50 free points, which is the equivalent to £5 in their rewards account, to redeem against some of Wingers’ best-selling menu choices. Customers earn a further 10 points for every £1 spent across all sales channels. 

Customers simply scan their QR code at the till or use their QR number when ordering online. Loyal Wingers will also receive regular seasonal rewards and offers as well as being the first to know about new items, specials, exclusive offers, events and more.

Amran Sunner, co-founder and operations director of Wingers confirms: “We have invested in the development of a bespoke loyalty scheme which is the result of combining industry leading software, POS and order management and linking it with our CRM system. 

"Now franchisees can easily segment their customers and engage with new, regular and lapsed targets appropriately and locally to drive incremental sales in store. At the same time, customers benefit from one of the ‘quickest to reward’ loyalty schemes in the sector.”

"We were keen to develop a programme which rewards customers coming to us directly and to support our franchisees at the same time. Clever promotion means being able to access and use data to engage with customers with relevant marketing offers at the right time in their customer journey.”

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