Benugo releases 100% carbon neutral coffee menu
The full range of Benugo’s most impactful hot drinks is now carbon neutral, from cradle to grave. This means that the whole product carbon footprint – from the raw ingredients and their transport right up to the milks that are added, the grinding itself and even the takeaway cup – has been measured and offset through verified carbon avoidance, reduction and removal projects.
However, offsetting isn’t the whole step that has been taken. The company has also made real efforts to decarbonise its supply chain, and by taking a step to educate its customers, Benugo says it is going one step further than carbon neutrality too. An illustrated coffee menu now lets customers see the carbon footprint associated with their choice of hot drink.
Shane Kavanagh, commercial director of Benugo, said: “We’ve been working on this project for some time, and ClimatePartner has been incredibly helpful in allowing us to calculate the cradle-to-grave carbon cost of individual drinks across our coffee range. We hope that being totally transparent with our customers will help them make an informed choice to reduce the carbon emissions associated with each cup of Benugo coffee.”
Chris Pocock, sustainability consultant for ClimatePartner, added: ‘We’re truly proud to work with Benugo. The core of their business is hot drink sales, which is simultaneously the most impactful to global warming for them. They are taking responsibility for this via a comprehensive carbon footprint assessment and by investing in high quality offset projects.”