Pret expands across America

Pret A Manger USA Ltd has announced a partnership with Dallas Holdings (USA) Ltd to bring a network of Pret shops to Southern California and the first NY addition to the premier NYC neighbourhood of Hudson Yards. The agreement builds on the success of a partnership with Pret A Manger UK where Dallas Holdings operates a growing number of shops.

Pret announced last year that it would lean into franchise partnerships to accelerate growth and double the size of the business within the next five years. This partnership contributes to its transformation plan and commitment to bringing its organic coffee and freshly made food to both new and existing customers.

“We’re very excited to be expanding into California next year with the help of Dallas Holdings,” said Jorrie Bruffett, president of Pret A Manger North America. “We’ve been seeing steady growth week over week as customers and businesses continue to come back to the office.

“This shift has aided in our recovery efforts and even our coffee orders have now surpassed pre-pandemic levels. We believe this is the right time to identify new partners to help us enter new markets where we know there is a demand for Pret.”

The chain’s North American expansion was first initiated earlier this year by a pilot launch with A&W Canada, which continues to develop and operate several Pret pop-ups throughout Vancouver and Toronto. The first Dallas Holdings-operated shop is expected to open in Hudson Yards in New York City in early 2023, followed by shop openings in California soon after.

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